Near the end of the year, Jingdong Group has brought good news to the "brothers."。

On the evening of December 27, Jingdong's official news public number Jingdong Blackboard reported that from January 1, 2024, Jingdong procurement and other front-line business personnel's annual fixed salary rose sharply by nearly 100%, early 2024 Jingdong retail staff will be the average salary increase of not less than 20%。

This salary increase is in response to the previous calls from employees within the company.。

On December 6, an employee of Jingdong intranet posted a document mentioning some existing problems within the company.。

The employee mentioned that Jingdong's current promotion mechanism is too complex, the promotion initiative is poor, the need to focus on the whole category of resources to mobilize.。In addition, the implementation of the existing low-price strategy is not comprehensive enough, although every day in the work of price comparison, but it is not enough to do so, not only to achieve the same price with friends, but to be lower than friends, or to carry out "active price break," so that friends follow up.。You can't just use a single explosive to make a low-cost strategy.。Moreover, Jingdong's current low-price strategy needs to be implemented more thoroughly, and everyone needs to implement it in place.。At present, Jingdong platform ecology is not complete enough, and the linkage between departments is also poor.。

This remark drew a reply from Liu Qiangdong, founder and chairman of Jingdong.。In his reply, Liu agreed with the employee.。He believes that the remarks point to the company's pain points, are real problems, and must be changed.。"Otherwise we have no way out."。

Liu Qiangdong reflected, "There are so many problems, of course, is my mismanagement, I am very self blame。But in any case, I won't lie flat, and I hope my brothers will never lie flat, now the organization is huge, bloated and inefficient, and it does take time to change.。Later, he also cheered everyone up: "I hope the brothers will be more patient, today there are still many brothers who dare to tell the truth and insist on fighting, the foundation of Jingdong is still there, I believe we will definitely get out of the bottom."。"

Liu Qiangdong first came forward to give employees "cheer," and now a substantial salary increase, in fact, are to enhance the confidence of the company's employees。

In the third quarter of the fiscal year, Jingdong reported revenue of 247.7 billion yuan (RMB, the same below), up 2% year-on-year, and growth has become a bottleneck.。In the first three quarters, the company's cumulative revenue was $778.6 billion, up only 4% from $750.8 billion in the same period last fiscal year.。

In contrast, Pinduoduo, which was established later, has developed much more rapidly.。In the third quarter, Pinduoduo reported revenue of 688.400 million yuan, up 93.9%。Net profit up 47% YoY to 155.400 million yuan。This growth rate is beyond Jingdong's reach.。

And stimulated by this good news, the day to fight a lot of U.S. stock prices soared 18%, and the next day to overtake Ali, known as the new electricity supplier "one brother."。What Jingdong didn't do, let Pinduoduo do it, which doubled the pressure on Jingdong, a veteran e-commerce player。

At a time of increasing external pressure, Liu Qiangdong chose to reassure people。But it is temporary to appease people, and only when the business is booming can employees see "hope."。In the new year, Jingdong is under a lot of pressure. What other tricks does Liu Qiangdong have? Let's take a look and observe。