Taobao has a new action in the field of electricity supplier!

Recently, Taobao set up its own live e-commerce company, ready to extend from the e-commerce live platform side to the anchor "incubation" side.。

It is understood that Taobao's live e-commerce company will be interested in the package of live stars, KOL, MCN institutions to provide "nanny" full hosting operation services, mainly for newcomers to Taobao。

The live e-commerce company will be operated by the live operation team of Amoy Group, and the anchor will adopt the cooperation mode of guarantee or dividend, to assist them in account start-up, full-cycle planning, business docking, official inventory, marketing planning, financial management and venue support and other all-round one-stop hosting services.。

It is reported that the term of the above-mentioned services is half a year, and after the novice anchor, institutions, etc. get started and adapt to the rules of the platform play, you can form your own team, or sign a contract with other MCN institutions.。

For why to build their own live e-commerce company, Taobao's relevant person in charge of Yuan Ge said, this hosting model is equivalent to a new anchor incubation camp, to help new anchors and institutions to reduce upfront operating costs, reduce investment risk, in the six-month support period, the anchor can be withdrawn at any time, six months after the automatic termination of the contract back to the market。

When asked if the move would create a competitive situation with other MCN institutions, Yuange said, "The project will not compete with other institutions, and we also welcome institutions to put new hosts to be signed into a hosting model, with the platform helping to take on the early incubation risks.。The entire project is not aimed at making a profit, but will instead invest the budget to support it, with the goal of ecological prosperity.。"