Xiaomi's confidence in expansion comes from the hot sale of SU7.

The earnings report showed that Xiaomi's total revenue for the second quarter reached 88.9 billion yuan, significantly higher than analysts' expectations of 85.8 billion yuan, recording a year-on-year increase of 32.0%. Adjusted net profit was 6.18 billion yuan, up 20.1 percent year-on-year, again above analysts' expectations of 4.8 billion yuan.

In response to this rumor, Xiaomi's PR head Wang Hua has recently issued a statement to deny it and revealed some of the latest developments.

Recently, the sales data of various new car-making forces have been announced last week. Ideal sales have exceeded 10,000 units and have been the sales champion for seven consecutive weeks. Wenjie ranked second with 8,900 units. Ji Krypton jumped to third with 4,200 units. Leap Motors and NIO Automobiles Ranking fourth and fifth with 3,800 and 3,500 vehicles respectively. Xiaomi Motors sold approximately 2,100 vehicles this week, slightly lower than last week's 2,200 vehicles. It is worth noting that Xiaomi Motors' sales have declined for two consecutive weeks since its weekly sales reached 2,700 vehicles at the end of May. In response to this matter, Xiaomi executives responded that "the current number of locked orders is steadily increasing every day. Since the number of delivery centers across the country is currently very limited and the delivery pressure is extremely high, double-shift production has started in June."

According to the latest weekly sales chart released by Li Auto, Xiaomi Auto only sold 2,100 units, ranking last on the list.

According to the latest report, Xiaomi's net profit and revenue in 2024Q1 both exceeded market expectations, mainly due to the growth in sales of smartphones, IoT, and lifestyle consumer products.

Recently, Lei Jun talked about a series of issues such as the size of the new energy vehicle market and what advantages Xiaomi has at the 2024 Zhongguancun Forum Annual Meeting. Lei Jun said that when he visited the automobile industry, everyone talked about "having more children will lead to fights", "fly legs are also meat", and "the east is not bright and the west is bright". After the visit, he was very disappointed. This is not making products. , isn’t this just based on guessing? When talking about why Xiaomi makes a car, Lei Jun said, "Every car manufacturer makes a series of cars. Just a few good cars are enough. Why do we need so many homogeneous cars?"

Recently, there are rumors that Xiaomi Motors has begun the development of a new platform, which will use an extended-range hybrid powertrain. The three planned products are all SUV models, positioned as family cars. These three models will be benchmarked against Ideal L7, Ideal L8, and Ideal L9. They will be based on the same platform structure through changes in wheelbase and number of seats to differentiate their products, but the price range will be lower than that of Ideal products. Xiaomi responded that the information was completely untrue. Xiaomi Motors is focusing on increasing production capacity, accelerating the delivery of Xiaomi SU7, and continuing to improve user service experience.

At the 2024 Beijing International Auto Show, Lei Jun said, "Although Apple no longer makes cars, Xiaomi SU7 supports Carplay and iPad in the car. Xiaomi SU7 is definitely the best car to support Apple's ecology. At the same time, Xiaomi will treat Apple the same way it treats Xiaomi users." Users can also experience the charm of the whole ecology of people, cars and homes.”

According to news on April 26, the 2024 Beijing Auto Show has officially opened. However, at the entrance of the Beijing Auto Show, Cadillac’s billboard read “The world should not be a large copy and paste” and “Be yourself generously in the sameness. ” and other words. This move was also interpreted by industry insiders as once again revealing the "connotation" of Xiaomi's plagiarism. Previously, in Cadillac’s new product warm-up posters, there were many pieces of copywriting that seemed to insinuate that Xiaomi cars copied Porsche.

On April 25, at the 2024 Beijing International Auto Show. He Xiaopeng, chairman of XPeng Motors, said in a media interview, "Ms. Lei's marketing ability is better than mine, but my technical ability must be stronger than him." He said that XPeng Motors will continue to improve its marketing capabilities.

On April 22, it was reported that Huawei’s Luxeed S7 was snatching orders from Xiaomi’s SU7. If you purchase any Zhijie S7, the 5,000 yuan deposit for locking the Xiaomi SU7 order will be directly deducted from the car price after you pay the balance. In this regard, Huawei insiders said that they had no knowledge of this. "There have been many consumers going to the airport for test drives over the past few weekends. The ability to deliver products on a large scale is also the focus of consumers' attention."

Recently, there are rumors that Luxeed S7 "cuts off" Xiaomi SU7 orders: as long as you purchase any Luxeed S7, the 5,000 yuan deposit for locking the Xiaomi SU7 order will be directly deducted from the car price after you pay the balance. In this regard, Lei Jun issued a document on April 22 saying that the current production capacity and delivery speed of Xiaomi SU7 are rapidly increasing, and the standard version and Max have been delivered ahead of schedule. "If users are really anxious to buy a car, domestic new energy vehicles are all good, such as LuxeedS7, NIO ET5, XPeng Motors P7 series, etc. You can also consider buying them."

On April 23, Xiaomi held a Xiaomi investor conference. Lei Jun revealed at the meeting that as of April 20, the number of Xiaomi SU7 units locked up had exceeded 70,000 units. Lu Weibing, president of Xiaomi Group and general manager of the Xiaomi brand, issued a statement saying, "Mr. Lei announced that the delivery target of Xiaomi SU7 in 2024 will exceed 100,000 units." It is reported that Lei Jun also said in his video: "There have been an overwhelming number of orders recently, and all my colleagues are working overtime to produce the cars as early as possible and deliver them to everyone as soon as possible."

Xiaomi Group Chairman Lei Jun announced on his official Weibo that as of April 20, the number of Xiaomi SU7 locks has exceeded 70,000, and Xiaomi's delivery target for the whole year will exceed 100,000.

On April 15, Citigroup predicted that the delivery volume of Xiaomi Group's SU7 would reach 5,000 to 6,000 units in April, and the annual delivery volume would be about 55,000 to 70,000 units. It is expected that Xiaomi will lose an average of 68,000 yuan per SU7 sold in 2024. The entire The car-making business suffered a total loss of 4.1 billion yuan. In response, a relevant person from Xiaomi Group responded: "This information may be biased. This report by Citigroup analysts was from April 2, and the hot sales of Xiaomi SU7 may have been underestimated. In the past few weeks, our Orders continue to increase, and we are also making every effort to improve our delivery capabilities.”

At the IM Motors press conference that started at 20:00 on the evening of April 8, IM Motors brought out Xiaomi SU7 Max, the most popular product in the recent auto market, for benchmarking. However, the key parameters of the Xiaomi car motor were marked incorrectly. In response, Xiaomi Motors named IM Motors in three consecutive posts on its official platform, urging IM Motors to immediately publicly clarify and formally apologize to the public who were misled by it.

Since the launch of Xiaomi SU7, many car bloggers have published related news about SU7. Many people even mentioned that SU7 dismantled the car immediately and published disassembly reports. Recently, a blogger posted an article saying, "What's wrong with Xiaomi SU7 owners? Either smash them! Or dismantle them! Or drive them off-road! Has the world changed, or have people's hearts changed?" In response, Lei Jun forwarded the headline and commented: "Unexpectedly, Xiaomi SU7 has really become the dream car tested by millions of netizens and carefully selected by millions of netizens."

On April 2nd, Xiaomi's stock price closed at HKD 16.12, up nearly 8%.