Summarize Apple's fiscal 2024 quarterly results for your reference。

On May 2rd, Apple Inc. officially released its highly anticipated financial report for the second quarter of fiscal year 2024.

Warren Buffett's Berkshire disclosed earnings show that the company in the second quarter sold 49.4% of its stake in Apple, the number of shares from the end of the first quarter of 789 million shares, a big drop to the end of the second quarter of about 400 million shares. Since mid-July, Buffett also began to shrink its second largest position - Bank of America, its Berkshire has been 12 consecutive trading days to reduce its holdings of Bank of America, during which the cumulative holdings of 90 million shares, cash out of about 3.8 billion U.S. dollars. In addition, the earnings report shows that Berkshire's second quarter revenue of $93.653 billion, the market expected $91.09 billion, net profit of $30.348 billion, greatly exceeding expectations previously expected to be $17.786 billion. At the end of the second quarter, Berkshire's cash reserves of $276.9 billion to a new high, while the end of the first quarter for $189 billion.

Local time on July 30, the three major U.S. stock indices closed mixed, the Nasdaq fell 1.28%, the S&P 500 index fell 0.5%, the Dow rose 0.5%, Hill & Knowlton fell 7.04%, worth 2.6 trillion U.S. dollars, a record low since the end of May, the market value of $ 193.4 billion evaporated overnight (about 140.24 billion yuan). It is reported that the technology giant Apple Inc. released the first “Apple Intelligence” cell phone operating system test version, but the market found that Apple's large model of training with Google's technology, VTech content is zero. Apple said on Monday that the artificial intelligence model behind the artificial intelligence system Apple lntelligence is trained on a processor designed by Google.

On June 25, the European Commission ruled after a preliminary investigation that technology giant Apple’s online application store AppStore failed to comply with the relevant provisions of the EU’s Digital Markets Act because they prevented application developers from freely directing consumers to Other channels for offers and content. If Apple fails to rectify its online app store rules within the stipulated time, it will face a fine of up to 10% of its total global turnover. It is reported that Apple’s total revenue in fiscal year 2023 will reach US$383.3 billion. If calculated based on a 10% fine, this means that the company will receive a fine of close to US$40 billion (approximately 290 billion yuan).

On the afternoon of May 29, China’s first consumer lawsuit against the “Apple Tax” monopoly case was pronounced in the first instance. The court rejected consumer Jin’s appeal to stop charging unfairly high prices of 30% “Apple tax” and to stop “in-app purchases” forcing the use of Apple Pay tying. According to third-party data statistics agencies, the "Apple tax" will generate approximately 160.8 billion yuan in global revenue in 2023. As Apple's second largest source of revenue and the third largest source of primary revenue, China's figure will exceed 40 billion. Yuan. Apple CEO Cook once said in an interview that China has not targeted Apple so far, and to be honest, it is not expected that such a thing will happen.

Recently, some netizens compared Apple's 30 billion US dollars in R&D expenditures in 2023 with the slight improvement in thickness of the new 11-inch iPad Pro, questioning the asymmetry between Apple's huge investment and results. To this, Musk replied: "That's a lot of money, maybe they have some secret product in development?" It is reported that Musk has publicly stated before that he is confused by the basically the same iPhone released by Apple every year, and he does not even know the difference between the iPhone he is currently using and the previous version.

Apple released its latest quarterly financial report showing that in the first three months of this year, it achieved revenue of US$90.753 billion, a year-on-year decrease of 4%. As its third largest market, revenue in Greater China was US$16.372 billion, a year-on-year decrease of 8%. And according to the latest mobile phone tracking report, Apple’s market share is only 13.7%, falling out of the top five and becoming Others, behind OPPO (including OnePlus), Honor, Huawei, vivo and Xiaomi. In this regard, Apple CEO Cook still expressed his confidence in the Chinese market: "I am still very optimistic about the future development of the Chinese market. We are not focusing on the development in the next one or two weeks, but focusing more on long-term development."

Recently, Buffett's Berkshire Hathaway released its first quarter 2024 financial report before the opening of the Q&A session at the shareholders' day meeting. According to the financial report, Berkshire Hathaway's cash reserves reached a record $189 billion in the first quarter, compared with $167.6 billion at the end of last year. Among them, the value of Apple's holdings fell from US$174.3 billion to US$135.4 billion. Buffett said this was for tax reasons because of the substantial gains from the investment, not because of his long-term judgment on the stock.

Recently, market tracker IDC released a report stating that Apple's iPhone shipments saw a nearly 10 percent decline in the first quarter of this year. The data in the report showed that Samsung Electronics regained the top spot in the competition in the global smartphone market, and Xiaomi Corp. also showed a rebound trend, narrowing the gap with Apple, which is in second place. Since Apple launched its latest generation of iPhones in September last year, the tech giant has been facing sales challenges in China, the world's largest smartphone market. These woes are gradually having an impact on its global performance. According to IDC's preliminary statistics, Apple shipped about 5 million fewer iPhones compared to a year ago.

Recently, in California and New Jersey, there have been three more consumer class-action lawsuits against Apple, a trend of "group and siege."。In these three class-action lawsuits, iPhone consumers believe that Apple deliberately inflated the price of the product through anti-competitive behavior.。The class-action plaintiffs, representing millions of U.S. consumers, support the U.S. Department of Justice's claim that Apple not only violated the U.S. Antitrust Act, but also curbed technological development of information applications, digital wallets and other projects.。Apple denied the government's allegations and did not immediately respond to a request for comment on the consumer lawsuit.。

Apple (Apple) CEO Cook attended a small sharing meeting at Apple's Shanghai office on the afternoon of the 20th.。In an interview with the media, Cook said that there is no more important place for Apple's supply chain than China。"Over the past three decades, we have been expanding our supply chain in China, investing more and more, and now we have a very high level of factory modernization," Cook said.。

According to the latest report from Morgan Stanley Securities, Hon Hai will take orders for Apple's 20,000 AI servers this year, with Nvidia H100 servers accounting for up to 40-50% of the total.。A visit to the supply chain by Morgan Stanley Securities found that Hon Hai Group's Industrial Fulian has been working with Apple to develop servers since 2021 and will start shipping small batches of Apple in mid-2023.。In addition, according to Taiwan media reports, Hon Hai shipped to Apple's AI server is already in the testing phase, with Apple targeting AI applications, Hon Hai has the opportunity to further expand shipments.。In response to whether it has received a new order for Apple's AI server, Hon Hai said it does not comment on a single customer and product.。

The European Commission issued a statement on 4 April announcing a fine of more than 1.8 billion euros against Apple for abusing its dominant position in the music streaming app distribution market and violating EU antitrust regulations.。It is reported that streaming music software providers are required to pay Apple a 30% commission when providing services through the Apple Store and are unable to explain to consumers on Apple devices that the commission is included in the total price。In response, Apple refused to accept the penalty decision and said it would appeal.。Apple said the European Commission "found no credible evidence of consumer victimization, ignoring the reality that this thriving market is full of competition and rapid development."。

Today, Rivian (RIVN), Lucid (LCID) and Fisker (FSR) are facing serious challenges, and the growth of the electric vehicle industry is slowing down.。

On February 28, according to US media reports, Apple abandoned its car-building plan and turned some employees involved in the project to generative AI (artificial intelligence)。It is reported that the Apple car team has a total of 2,000 employees, including hundreds of hardware engineers and car designers.。Some of these people will be transferred to the generative AI team, some will be transferred to other Apple teams, and there may be layoffs.。After the announcement of Apple's abandonment of its car-building plans, Tesla founder Musk retweeted the message on X (US social networking site) and posted a tribute emoticon with a smoking emoticon.。He also posted again on X, saying: "The natural state of a car company is death.。"

According to media reports, after teaming up with research firm Fomalhaut Techno Solutions to dismantle the Apple Vision Pro headset, the cost of the device and its components is estimated at about $1,200, about a third of its $3,499 price.。In terms of parts supply region, Japan's parts accounted for 42% of the first place, including Sony organic EL panels, camera image sensors and armor flash memory, etc.; South Korea's parts accounted for about 13% of the second place, mainland China ranked fourth with 7%, and the United States ranked fifth with 6%.。

February 23 news, Counterpoint Research global monthly mobile phone model sales tracking shows that Apple in 2023 for the first time in the world's best-selling smartphone list of the top seven, Samsung has the remaining three seats, one more than the 2022 list。Total market share of the top 10 smartphones reached an all-time high of 20% in 2023, up from 19% in 2022。Apple's iPhone 14 is the best-selling smartphone of 2023。

According to media reports, the European Commission is expected to impose a fine of about 500 million euros on Apple in the United States for anti-competitive conduct in the music streaming service, in violation of EU anti-monopoly regulations.。The EU is expected to announce the penalty decision early next month.。It is reported that streaming company Spotify has previously complained to EU regulators about Apple, accusing it of banning all types of apps from notifying customers of the existence of other cheaper subscription music services outside the Apple App Store.。The EU then launched an investigation into whether Apple had anti-competitive practices.。

Recently, Meta CEO Mark Zuckerberg released a video saying that the $500 Quest 3 is not only better value for money than the $3500 Apple Vision Pro, but also has a better product experience.。In a recent interview, Zuckerberg explained why he released the video, and some media preconceived that Vision Pro is a better product than Quest 3。Zuckerberg also mentioned that some fans get upset whenever someone dares to question whether Apple will be the leader of a new category, but the reality is that every generation of computers has both open and closed models.。