Apple has reportedly been in talks with several major news and publishing agencies in recent weeks to seek permission to use its materials as the company develops systems that generate artificial intelligence.。

The report cites people familiar with the matter as saying that Apple is prepared to spend at least $50 million to develop multi-year agreements with major news and publishing organizations to obtain licenses for news article archives on their platforms.。

Apple's contacts include Condé Nast (whose publications include Vogue, The New Yorker, etc.), NBC News, and IAC (which owns People, Daily Beast, Better Homes and Gardens, etc.)。

The move could be part of Apple's AI layout。Apple CEO Tim Cook said on a conference call with analysts last month that Apple was working on AI-related work, but declined to say what the plans were.。

However, it is understood that some publishers have reacted coldly to Apple's move。Some publisher executives worry that Apple's terms are too broad。Because the initial publicity covers a broad license to the publisher's archive of published content, the publisher may be legally liable for Apple's use of its content。

In addition, people familiar with the matter said that Apple is also vague about how to apply generative artificial intelligence to the news industry, and given that Apple has a large news audience on its devices, this is also a potential competitive risk.。

However, some publisher executives have expressed optimism that Apple's move could eventually lead to meaningful partnerships.。Two people familiar with the matter were positive about the long-term prospects of the agreement, and compared the way Apple applied for licenses to the behavior of other AI companies.。Previously, some AI companies came to seek licensing agreements with news organizations after using their content for model training.。In contrast, Apple appears more sincere。

In recent years, Apple executives have been discussing how to accumulate the data needed to build AI products.。Because some companies have been accused of obtaining written materials from the Internet without the permission of creators and writers, which has led to a number of copyright lawsuits.。

Because of this, Apple has been cautious about grabbing information from the outside.。After Apple acquired social analytics startup Topsy in 2013, company executives asked Topsy to stop collecting information from X (then known as "Twitter"), saying that doing so violated the company's policy prohibiting the collection of Apple customer data.。

An OpenAI spokesperson said in a statement that the company respects "the rights of content creators and owners and believes they should benefit from AI technology."。An OpenAI spokesperson said: "We are optimistic that we will continue to find mutually beneficial ways to work together to support a rich news ecosystem."。"

Since the beginning of this year, Microsoft, Google, OpenAI, Meta and other technology companies have announced their own artificial intelligence plans, scrambling to release a lot of artificial intelligence products。However, as the company with the highest value in the US stock market, Apple has been in a "semi-invisible" state in this artificial intelligence boom.。It's been a decade since Siri, the voice assistant on iPhones, was released and is now largely at a standstill.。This makes the market can not help but worry, Apple will not lag behind in this AI competition。

However, Apple is not completely in a state of "sitting still."。In October, Apple introduced a new MacBook Pro, an iMac computer and three new chips to power it, emphasizing that these chips can be used by AI researchers。