On March 28, after a long call, Xiaomi finally announced its starting price:From 215,900 yuan.

This price not only broke through the psychological expectations of a lot of rice noodles, but also let Wei Lai, Xiaopeng and other "new car-building forces" in the old-timers are very uncomfortable - Wei Lai bluntly, Xiaomi SU7 215,900 yuan starting prices, making it "very uncomfortable" to price its upcoming second brand, Ledao Motors.

He Xiaopeng, who was still smiling at the beginning of the conference, disappeared immediately after the price of Xiaomi SU7 was announced.。

21.What is the concept of the price of 215,900 yuan？In just 27 minutes, Xiaomi cars are set to exceed 50,000 units, while Lei Jun's previous first-year sales target is only 10,000 units.In other words, Xiaomi completed half of the 2024 KPI in half an hour.

However, we also need to be clear that Xiaomi's Dading is different from other new energy car companies in that it is refundable within a week.When the tide recedes in a week, how many orders are still willing to stay, and how much stamina there is for Xiaomi SU7 sales, is the moment to see the real chapter。

215,900 yuan, Xiaomi Auto SU7 Price Official Announces

Take a look at this car.

Except for The standard version of 215,900  yuan, Xiaomi launched 245,900 Pro Edition and Price 299,900 Max Edition.

Among them, the standard version of Xiaomi SU7 is equipped with a single motor with a maximum power of 299 horsepower and an acceleration time of 0-100km / h 5.28 seconds, equipped with a capacity of 73 from Fodi.6kWh lithium iron phosphate battery, CLTC cruising range is 700km; Pro version (single motor long endurance version) has a capacity of 94.3kWh Shenxing battery, CLTC cruising range is 830km.

The Max version is equipped with dual motors, with a maximum power of 67 horsepower, a peak torque of 838 N · m, and an acceleration time of 0-100km / h 2.78 seconds, top speed of 265km/h, equipped with Ningde era ternary lithium battery with a capacity of 101kWh, CLTC cruising range of 810km.

In addition to the above three versions, Xiaomi also launched two founding commemorative editions at the press conference, namely the Xiaomi SU7 founding edition and the Xiaomi SU7 Max founding edition, at prices in line with the standard edition and Max, with a limited sale of 5,000 units.In addition to the limited amount, the deposit for the founding version of Xiaomi SU7 is also more expensive, rising from 5,000 yuan to 20,000 yuan, and there is no policy of refundable deposit within 7 days for other versions of the model.

It is understood that due to the irreversibility, the founding version will be the fastest delivery model in the Xiaomi SU7 series, will be delivered on April 3, followed by the standard version and Max version, will start delivery at the end of April, the latest Pro version delivery will have to wait until the end of May.

In terms of appearance, the front face of the Xiaomi SU7 adopts a closed grille design common to pure electric models. Both sides are equipped with blackened headlight groups, which are officially called "water drop headlights," which are known as low beam lighting. The width can reach 160 degrees, and the high beam lighting distance can reach 400 meters。

In terms of size, the length, width and height of Xiaomi SU7 are 4997 / 1963 / 1455 (1440) mm, the wheelbase is 3,000mm, and the positioning is a pure electric medium and large car.

In terms of color matching, following the Gulf Blue, Olive Green, and Ya Grey, at this conference, Xiaomi Motors released 6 color matching, a total of 4 color systems and 9 color matching, of which 5 metallic paints.

Four interior colors: Milky Way Grey, Twilight Red, Mist Purple, Obsidian Black.

In the interior, Xiaomi SU7 adopts a very simple design style, offering 7.1-inch flip-type central control screen, three-spoke flat-bottom multi-function steering wheel, 16.1-inch 3K resolution floating central control screen and electronic gear, 56-inch AR-HUD function is not absent.

In terms of wheels, Xiaomi SU7 series wheels are available in 19-inch, 20-inch and 21-inch options。It also specially customized 4 tires, all from the world's top brands, which can well support Xiaomi SU7 Max version 2.Zero hundred acceleration in 78 seconds and 33.3 A hundred-zero braking distance of 3m.

The central control screen runs the surging OS system, which supports the interconnection of mobile phones and car machines, as well as the interconnection of car machines and smart homes. Mobile phones running the surging OS can project mobile phone applications onto the central control screen, supporting functions such as application relay and application flow; The car-machine system can also control smart homes, which can be controlled separately, or set up home / away mode batch control, and also supports wireless CarPlay。

In terms of configuration, front and rear parking radars, panoramic images, front seat electric adjustment / heating / ventilation / massage, second row seat heating, automatic wipers, heat pump air conditioning, rear exhaust vents and interior atmosphere lights are not absent。

In terms of auxiliary driving functions, the Xiaomi SU7 is equipped with Xiaomi Pilot auxiliary driving as standard, which is divided into two versions: Pro and Max. The Pro version consists of 11 cameras, 12 ultrasonic radars and 1 millimeter wave radar in terms of hardware. The main control chip is a single NVIDIA Orin, and the computing power is 84TOPS; the Max version adds a 128-line lidar and two rear angular millimeter wave radars.。

All models can realize valet parking, very narrow parking, and high-speed NOA functions. The Max version adds the city NOA function. The user test will be started in April, 10 cities will be opened in May, and the country will be opened in August.

All models support the fast charging function. The two-wheel drive version can supplement 138km of battery life after 5 minutes of charging, and 350km of battery life after 15 minutes of charging; the four-wheel drive version can supplement 220km of battery life after 5 minutes of charging, and 510km of battery life after 15 minutes of charging。Xiaomi will also build its own 600kW liquid-cooled fast charging station, the first planning of Beijing, Shanghai, Hangzhou and other cities.

Xiaomi said that orders before December 31 this year can enjoy the value of 1.The $80,000 Xiaomi Polit Pro is free for life (or 2.60,000 yuan Xiaomi Polit Max), on April 30th, the headlights will receive a free car refrigerator worth 2,000 yuan, a 25-speaker stereo worth 6,000 yuan, and NAPPA leather seats worth 8,000 yuan. The rear-drive super-long smart driving version can also receive an additional electric tail worth 6,000 yuan.

Overall, Xiaomi SU7 reflects Xiaomi's traditional advantages, such as a strong ecosystem, a large fan base and strong financial security.。In terms of objective product strength, Xiaomi SU7 has repeatedly benchmarked Tesla Model 3, and indeed has sufficient strength and price advantage to compete with Tesla.。However, Xiaomi SU7's sporty positioning, high hidden car purchase costs and currently unknown delivery quality control are all hurdles that the car can't get around in its sales breakthrough.

Millet SU7, can not bypass the capacity problem

After the explosion of millet cars, the first problem facing Lei Jun is: production capacity.

It is understood that the Xiaomi car factory is currently under construction in two phases, of which the first phase has an annual production capacity of 150,000 units and will be completed in June 2023; the second phase is scheduled to start in 2024 and be completed in 2025.It is worth noting that Xiaomi has not yet kept the first phase of the factory in full production.。According to the forecast of Guo Mingyi, an analyst at Tianfeng International Securities, Xiaomi's first production capacity is planned to be less than 80,000 units, with shipments estimated at 50,000-60,000 units.

Even if it is as strong as Xiaomi, there is a high probability that it will not escape the state of early losses in the car-building industry..Xiaomi's first year to control production capacity in a reasonable range, but also to control losses, tighten the fist to choose the opportunity to move.

Lei Jun once said: "I know our own profit and loss point, we must have lost money when we came up, but we are not Xiamen University (scared), I am Wu University。"In Xiaomi's internal accounting, even if it was sold at the previous peak price of 350,000 yuan, it could not cover the cost," but everyone said that the first year of production capacity is limited, we first come down."

Having said that, this scale of production capacity, obviously still can not meet the appetite of rice noodles - after the end of yesterday's press conference, there are online screenshots show that Xiaomi Automotive senior adviser Hu Zhengnan issued a text saying: "How do you say it?？Qinggong wine also can't drink, tonight directly back to the factory, also don't sleep。.his year's production capacity is used up, overnight meetings to find a way。"

Similar things have happened before, after the launch in December last year, the smart S7 car waiting cycle once reached 12-14 weeks, its capacity problems have not yet been effectively resolved.。In order to alleviate the anxiety of users waiting and prevent the loss of potential car owners as much as possible, Huawei can only take the initiative to give Dading users money, each day of delay, the prospective car owners get 200 yuan, 10,000 yuan cap.。

In December last year, in an interview with CCTV's face-to-face column, Lei Jun had already anticipated the possible arrival of the production capacity crisis, saying, "I am particularly worried that if everyone comes to buy, everyone will not buy it; what is more worried is that if everyone comes to buy it, it will have to wait a year or two, and it will definitely be scolded miserably."

Now, Lei Jun "more worried" things really happened, millet production capacity hell how to break the game, how to improve production capacity while ensuring delivery quality control, whether there is a delay in delivery compensation plan...These issues need to be considered by Xiaomi.