Xiaomi's confidence in expansion comes from the hot sale of SU7.

According to CPCA's comprehensive estimate of preliminary monthly data, wholesale sales of new energy passenger vehicle manufacturers in China reached 970,000 units in June, a year-on-year increase of 28% and an 8% increase compared to the previous month.

Recently, a large number of car bloggers suddenly released a set of road test spy photos of "Xiaomi's first SUV". Judging from the spy photos, this new car uses a clamshell-style front hood and is also equipped with a A lidar whose shape is basically the same as the pebble-style lidar on Xiaomi SU7. In addition, the new car's detailed design such as the side camera, yellow calipers and five-spoke wheels have made many bloggers say that it is similar to the Ferrari Purosangue (priced at nearly 5 million). According to previous reports, Xiaomi’s SUV model, internally codenamed MX11, is expected to be officially launched in 2025.

Recently, the sales data of various new car-making forces have been announced last week. Ideal sales have exceeded 10,000 units and have been the sales champion for seven consecutive weeks. Wenjie ranked second with 8,900 units. Ji Krypton jumped to third with 4,200 units. Leap Motors and NIO Automobiles Ranking fourth and fifth with 3,800 and 3,500 vehicles respectively. Xiaomi Motors sold approximately 2,100 vehicles this week, slightly lower than last week's 2,200 vehicles. It is worth noting that Xiaomi Motors' sales have declined for two consecutive weeks since its weekly sales reached 2,700 vehicles at the end of May. In response to this matter, Xiaomi executives responded that "the current number of locked orders is steadily increasing every day. Since the number of delivery centers across the country is currently very limited and the delivery pressure is extremely high, double-shift production has started in June."

According to the latest weekly sales chart released by Li Auto, Xiaomi Auto only sold 2,100 units, ranking last on the list.

According to CPCA's comprehensive estimate of monthly preliminary data, wholesale sales of new energy passenger vehicle manufacturers in China reached 910,000 units in May, a year-on-year increase of 35% and a month on month increase of 16%.

On May 30th, a spokesperson for Xiaomi Auto debunked rumors that they had never had any plans or actions to acquire or control Evergrande Motors.

Recently, Lei Jun talked about a series of issues such as the size of the new energy vehicle market and what advantages Xiaomi has at the 2024 Zhongguancun Forum Annual Meeting. Lei Jun said that when he visited the automobile industry, everyone talked about "having more children will lead to fights", "fly legs are also meat", and "the east is not bright and the west is bright". After the visit, he was very disappointed. This is not making products. , isn’t this just based on guessing? When talking about why Xiaomi makes a car, Lei Jun said, "Every car manufacturer makes a series of cars. Just a few good cars are enough. Why do we need so many homogeneous cars?"

Recently, there are rumors that Xiaomi Motors has begun the development of a new platform, which will use an extended-range hybrid powertrain. The three planned products are all SUV models, positioned as family cars. These three models will be benchmarked against Ideal L7, Ideal L8, and Ideal L9. They will be based on the same platform structure through changes in wheelbase and number of seats to differentiate their products, but the price range will be lower than that of Ideal products. Xiaomi responded that the information was completely untrue. Xiaomi Motors is focusing on increasing production capacity, accelerating the delivery of Xiaomi SU7, and continuing to improve user service experience.

Recently, Changan Automobile Chairman Zhu Huarong was interviewed by the media and talked about a series of topics such as the competition in the auto market and the creation of "personal IP" for auto company executives. Zhu Huarong believes that the huge traffic brought by personal IP during this Beijing Auto Show has been infinitely amplified. Recently I was watching the press conference of Lei Jun and Yu Chengdong, and I was communicating with Mr. Yu that day. What was the password? He said that you must play in person. This is one of the passwords. It won't work if you don't play. In fact, this is also the case. Therefore, Changan Automobile will further increase communication innovation in this round of changes and continue to communicate and communicate closely with our users. communicate.

At the 2024 Beijing International Auto Show, Lei Jun said, "Although Apple no longer makes cars, Xiaomi SU7 supports Carplay and iPad in the car. Xiaomi SU7 is definitely the best car to support Apple's ecology. At the same time, Xiaomi will treat Apple the same way it treats Xiaomi users." Users can also experience the charm of the whole ecology of people, cars and homes.”

According to news on April 26, the 2024 Beijing Auto Show has officially opened. However, at the entrance of the Beijing Auto Show, Cadillac’s billboard read “The world should not be a large copy and paste” and “Be yourself generously in the sameness. ” and other words. This move was also interpreted by industry insiders as once again revealing the "connotation" of Xiaomi's plagiarism. Previously, in Cadillac’s new product warm-up posters, there were many pieces of copywriting that seemed to insinuate that Xiaomi cars copied Porsche.

On April 25, at the 2024 Beijing International Auto Show. He Xiaopeng, chairman of XPeng Motors, said in a media interview, "Ms. Lei's marketing ability is better than mine, but my technical ability must be stronger than him." He said that XPeng Motors will continue to improve its marketing capabilities.

Lei Jun stated that over the past decade, BYD has been a very important partner of Xiaomi smartphones, and now Xiaomi's car is as well.

On April 22, it was reported that Huawei’s Luxeed S7 was snatching orders from Xiaomi’s SU7. If you purchase any Zhijie S7, the 5,000 yuan deposit for locking the Xiaomi SU7 order will be directly deducted from the car price after you pay the balance. In this regard, Huawei insiders said that they had no knowledge of this. "There have been many consumers going to the airport for test drives over the past few weekends. The ability to deliver products on a large scale is also the focus of consumers' attention."

Recently, there are rumors that Luxeed S7 "cuts off" Xiaomi SU7 orders: as long as you purchase any Luxeed S7, the 5,000 yuan deposit for locking the Xiaomi SU7 order will be directly deducted from the car price after you pay the balance. In this regard, Lei Jun issued a document on April 22 saying that the current production capacity and delivery speed of Xiaomi SU7 are rapidly increasing, and the standard version and Max have been delivered ahead of schedule. "If users are really anxious to buy a car, domestic new energy vehicles are all good, such as LuxeedS7, NIO ET5, XPeng Motors P7 series, etc. You can also consider buying them."

On April 23, Xiaomi held a Xiaomi investor conference. Lei Jun revealed at the meeting that as of April 20, the number of Xiaomi SU7 units locked up had exceeded 70,000 units. Lu Weibing, president of Xiaomi Group and general manager of the Xiaomi brand, issued a statement saying, "Mr. Lei announced that the delivery target of Xiaomi SU7 in 2024 will exceed 100,000 units." It is reported that Lei Jun also said in his video: "There have been an overwhelming number of orders recently, and all my colleagues are working overtime to produce the cars as early as possible and deliver them to everyone as soon as possible."

Fitch Ratings expects Xiaomi's electric car business to struggle to turn a profit for at least the next three years.

On April 15, Citigroup predicted that the delivery volume of Xiaomi Group's SU7 would reach 5,000 to 6,000 units in April, and the annual delivery volume would be about 55,000 to 70,000 units. It is expected that Xiaomi will lose an average of 68,000 yuan per SU7 sold in 2024. The entire The car-making business suffered a total loss of 4.1 billion yuan. In response, a relevant person from Xiaomi Group responded: "This information may be biased. This report by Citigroup analysts was from April 2, and the hot sales of Xiaomi SU7 may have been underestimated. In the past few weeks, our Orders continue to increase, and we are also making every effort to improve our delivery capabilities.”